Royal Caribbean International: The History behind the Brand

jueves, 18 de mayo de 2017

Royal Caribbean International: The History behind the Brand

Royal Caribbean has been recognized as the best cruising company of the Caribbean. Offering the best services, you'll feel like you're part of the royalty.

The cruise ship business is a significant capital investment: cruise lines are committed to constantly innovating to keep up with the travel trends to stay in the market. This is not to say it isn’t a profitable business, as for today cruising is a major part of the tourism industry worldwide. For an investment this large, cruise lines must assure their ships are fully equipped for the leisure and comfort of their passengers.

Royal Caribbean is currently one of the major cruise lines on demand, with 25 ships operating over the seas. The success of the Royal Caribbean brand is based on their constant efforts to give optimal conditions for sailing, added to the many comforts their cruise ships have to offer. It's difficult for passengers not to enjoy such experience with amenities, like water slides, night clubs, themed-restaurants, hot tubs, and spas.

With more than 40 years since its foundation, the Royal Caribbean Cruise Line was conceived by three Norwegian shipping companies: Gotaas Larsen, Anders Wilhelmsen & Company, and I.M. Skaugen & Company. Their first ship to sail was the Song of Norway, put into service two years after the creation of the cruise line. Consecutively, the Nordic Prince and the Sun Viking were added in a period of two years.

After receiving global recognition, Royal Caribbean launched the Song of America, a ship with two times the size of Sun Viking and the third largest passenger vessel to sail the seas. The tradition of adding “of the Seas” to their ships begins with the Sovereign of the Seas, a cruise that surpassed the SS Norway, earning the title of the largest passenger vessel afloat at the time.

In the following years, Royal Caribbean continued to improve their ships and also increased their fleet substantially. By making many investments in the cruising industry, Royal Caribbean earned their place as a brand.

Their success is one of the reasons why tourism is so important today. By controlling 21.9% of the cruise market worldwide, their spot is assured for many years to come. If you’re willing to plan your cruise destination, choose Cruise Planners – Jason Hantman. They might as well be your best choice for cruising. Contact them!